Professional presentation
Professional photography, video and floor plans show your home at its best. For waterfront and estate homes, aerial images help buyers understand the land, the water and the setting.
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Sell your luxury home in Orlando & Central Florida.
Full-service listing representation — a broker-prepared valuation, editorial marketing, and negotiation handled personally by Principal Broker Bryan Berns.
Seller Representative Specialist · Pricing Strategy Advisor
Request a private home valuation
Not an automated estimate. We review your home in person and prepare a pricing strategy based on the sales that truly compare.
Want a quick estimate first? Try the Florida seller net sheet calculator.
Pricing
Online estimates work for homes with identical neighbors. Luxury homes rarely have them.
i.
Few true comparables
Custom homes sell less often, so the right comparisons require judgment, not an average.
ii.
Water and land
Lake frontage, boating access, views, and lot size can swing value more than square footage.
iii.
Finishes and updates
The quality of renovations and materials can’t be seen in public records — only in person.
The Process
How we sell luxury homes
Every step handled by a Seller Representative Specialist and Pricing Strategy Advisor — who is also the broker.
- 01
Walkthrough
We see the home in person and learn your goals, timing, and priorities.
- 02
Pricing strategy
A written valuation and an estimated net sheet, so you know what you’ll walk away with.
- 03
Preparation
Staging guidance, pre-listing repairs, and trusted vendors coordinated for you.
- 04
Launch
Architectural photography, film, aerials, print, and targeted digital — public or private.
- 05
Negotiation & closing
Offers, inspections, and appraisal handled with broker-level contract strategy.
Our Marketing
How your home reaches the right buyer
Private and public exposure
Some sellers prefer a quiet sale to qualified buyers first; others want full public exposure from day one. We talk through the trade-offs and choose the approach that fits your goals.
Agent and buyer outreach
We reach out to agents who work with luxury buyers in your area and to relocation and international buyer networks, because the right buyer may not be local.
Clear communication
You get regular updates on showings, feedback and market changes, plus a recommendation when something needs to change. No guessing about where things stand.
Questions
Selling in Central Florida
How long does it take to sell a luxury home?
It varies by price point, community, and season. During your valuation, we’ll show you how quickly homes like yours have actually sold in your area, so your expectations are grounded in real data.
Can I sell my home privately?
Yes. Some sellers prefer a private or pre-market approach for privacy or timing. We’ll explain the options available under current MLS rules, and the trade-offs of limiting exposure.
Should I renovate before I list?
Usually not a major renovation. Targeted repairs, paint, and presentation often return more than they cost. We recommend only the improvements likely to pay off in your neighborhood.
How long does it take to sell a luxury home in Orlando?
It depends on price, location and condition. Luxury homes often take longer than the overall market, which is why pricing and presentation matter so much from day one.
Should I make repairs before listing?
Some repairs pay for themselves; others don’t. We walk through your home and recommend only the work that is likely to improve your result.
What does it cost to sell?
Costs typically include brokerage compensation, title insurance and closing fees, documentary stamp tax on the deed, and any agreed repairs or credits. We give you an estimated net sheet before you list so there are no surprises.
Can I sell without public marketing?
Yes. Some sellers start with a private, pre-market period to qualified buyers. It can protect privacy, but it may limit exposure, so we weigh the trade-offs with you.
What will I net from my sale?
We prepare an estimated net sheet with your valuation, covering commission, title and closing costs, documentary stamp taxes, and any loan payoff, so you can plan your next move with confidence. You can also run your own numbers with our Florida seller net sheet calculator.
Private Valuation
Find out what your home is worth.
Serving sellers in Windermere, Winter Park, Downtown Orlando, Oviedo, Longwood, and Altamonte Springs.